What actions are known to directly affect your sales pipeline?

Sales meetings and follow-ups are crucial actions that directly affect your sales pipeline because they facilitate direct engagement with potential customers. During sales meetings, representatives have the opportunity to present their product or service, address customer concerns, and build rapport, which can advance leads through the pipeline toward a purchase decision. Follow-ups are equally important as they help maintain the conversation with prospects, reiterate the value proposition, and nurture the relationship, thereby increasing the likelihood of closing a sale.

Both actions contribute significantly to moving leads from the initial interest phase closer to conversion, making them key components of an effective sales strategy. While networking and lead generation, promotion and discounting, as well as customer feedback, also play roles in sales, they do so in more indirect ways by impacting brand awareness, lead quality, and customer satisfaction, respectively.