Which of the following is a common sales metric?

Revenue is considered a fundamental sales metric because it directly measures the financial success of sales efforts. It quantifies the total income generated from sales of products or services, making it a crucial indicator of business performance. Tracking revenue provides insights into the effectiveness of sales strategies, helping businesses assess how well they are meeting their sales targets and contributing to overall company growth.

While customer satisfaction scores, the number of sales presentations made, and advertising spend are important metrics for assessing different aspects of sales and marketing, they do not measure the direct outcome of sales activities as effectively as revenue does. Customer satisfaction often reflects customer loyalty and future sales potential, but it doesn't directly indicate current sales performance. The number of sales presentations measures effort but not necessarily results in financial terms, and advertising spend is related to marketing investment rather than direct sales success. Therefore, revenue stands out as the core metric that encapsulates the effectiveness of sales efforts in generating income for the business.